Blog review: Google + and YouTube.com
15/15 points
Ed May
2/25/13
Write a short paragraph with your analysis of the specific readings (high level overview)
https://www.youtube.com/yt/advertise/
You can use youtube to advertise your product or service in a way that would be expensive on regular TV. For a minimum expense of a video camera and script, you can promote your product and “show” the customer what you do in a way that puts them there.
http://www.socialmediaexaminer.com/using-youtube-to-build-your-brand-authority-and-business
video helps brand awareness. Even though it does not generate revenue directly, it helps people identify with and know about your services.
You can become a “celebrity” by being viewed on YouTube.
The secret to a good show is to listen to your audience. Using google analytics, you can see what people are doing on your show.
You need a compelling opening (first 20 seconds) so that you can establish credibility and authority.
Get viewers to hit the subscribe button. Then they will be given a link every time a new video appears.
http://www.inc.com/tim-rice/how-terrence-kelleman-markets-on-youtube.html
Youtube is second-largest search engine on internet
You can create an ad which is posted on top a video in response to search. Worst that can happen: nobody watches it.
Orabrush (inc.com)
Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales.
http://www.google.com/+/business/
Google has described Google+ as a “social layer” consisting of not just a single site, but rather an overarching “layer” which covers many of its online properties.
Facts:
1 million business/brand pages
400 million Google + users
5-10 % Clickthrough rate uplift for socially-enhanced Search ads
Takeaways – Using bullets, tell me about your, “I loved that” takeaways. (Choose a couple things you loved)
Youtube: Ease of access, minimal cost, no blocks or screening (like Facebook), nothing like video to tell the story.
How do the readings pertain to your business? Write a short summary about how the topic applies or pertains to your start-up business.
Youtube: In connection with my family history company, I could use Youtube to do short bios on video of anyone, for a nominal cost. It would be in the style of “I’m a mormon.” Short, testimonial, showing the person going thru the day. The result could either be burned to a DVD or put on a private Youtube channel.
