Google Analytics

9/15 points

Introduction

Google can track your ads and which are most effective at bringing results. It can show accurate website traffic patterns leading to your site. It shows which keywords are most effective at bringing the most relevant traffic to your site. The following is from Google Analytics (http://support.google.com/analytics/answer/1008065?hl=en&topic=1008008&ctx=topic#whouses)

Executives can learn:

  • Which marketing initiatives are most effective
  • Accurate website traffic patterns/trends
  • Which customer and customer segments are most valuable

Marketing Professionals can learn:

  • Where visitors come from and what do they do on the site
  • How can the website convert more visitors into customers
  • Which keywords resonate with prospects and lead to conversions
  • Which online ad or creative is the most effective

Content & Developers can learn:

  • Where people leave the site
  • Which pages retain visitors the longest
  • What search terms people use to find the site

Set Up the Tracking Code

I set up the tracking code on five of my pages. I am looking for ways to increase traffic so I can see the results in Google Analytics

Advanced

How to Install Google Analytics in WordPress and Weebly– Video #1

Wish I had seen this first. I started by getting an account on Google Analytics, then copied the code into each pages html code. However, there is a faster way thru a widget inside WordPress.

How to Install Google Analytics in WordPress and Weebly – Video #2

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